Assume that you have been newly Appointed as a Services Marketing Essay

Assume that you have been newly Appointed as a Services Marketing Consultant - Essay Example Thus, the fast food restaurant is found to abstain from beef and use mutton while producing and selling non-vegetarian products like hamburgers in India. Such working on continuous innovation helps the company fit into the tastes and likings of the consumers of different regions. Place In terms of location, the fast food restaurant focuses on enhancing its market share pertaining to a particular region through the opening up of large number of outlets in different parts. Thus it has been able to open up numerous restaurants around the globe which in turn help the company to gain on its profits and market revenues. Price In regards to the price mix it is found that McDonald’s works continuously in revising its pricing strategies based on the social, competitive and business environment of a particular region. ... The company, in relation to advertisement activities, works in engaging celebrities to enhance its brand image through visual and print advertisements. Similarly, the company invests largely in active sponsorships of different sporting events ranging from Olympics to other international sporting agendas. People In regards to employing people, the company largely focuses on gaining the advantage of skilled labour sets from the local communities while closely following the legislations pertaining to employability of people in the region. Further, the company also works in developing the skill sets of the employees to fit to local tastes by working on the development of adequate training programs. Process Though McDonald’s works on a global plane in meeting the fast food requirements of people belonging to different regions, yet it renders the main focus on meeting the aspirations of the local consumers. Thus, the organisation has worked in developing standardised rules that woul d help the company largely control the actions of the suppliers and other such stakeholders in meeting the quality needs of the local people. Physical Evidence The fast food restaurant working on an international plane closely focuses on providing a clean space wherein the customers can relish and enjoy the ready-to-eat products by sitting with their friends and families. Moreover, the company works towards providing the customers a large variety of food products that are produced in a quick fashion while focusing to sustain the quality of the produces as well (Vignali, 2001, p.99-110). This discussion thus reflects on the aspects that how McDonald’s works on gaining the advantage of aligning the seven service marketing mixes to help enhance on the parameters of consumer and

An Interview Formulated From Kleinmans Explanatory Model Essay

An Interview Formulated From Kleinmans Explanatory Model - Essay Example As we began the interview, he proved to be quite knowledgeable on the disease. On the cause of type 1 diabetes, he said it was due to low blood sugar in the body. He believes it started when his pancreas was unable to produce enough insulin needed in the body. This was due to a reckless lifestyle of drug abuse and too much junk food. He further stated that the illness makes him thirsty, fatigued, increases his hunger, frequent urination and has regular blurred vision. He knows the disease is severe and asserts that the disease is among the top five killer diseases in the world. He does not believe it will end soon; however he is optimistic that under proper medical care, the disease can be contained for a long time. The ailment has caused major problems for him. He was forced to give up on sports as his body was not strong enough. He was also forced to forego his love for junk foods in favor of foods with no salt and sugar, which he considers tasteless. His major fear is that his life early may be cut short if the disease becomes unmanageable and that he would never see his family again. On the medication, he prefers fast acting insulin lipro to standard soluble insulin. He is also not a big fan of NPH insulin. He would rather have long acting insulin glargine as it is more effective to him. He hopes that he will live longer to see his children married and to also see and hold his grandchildren. His last remark was that his family was grappling financially to ensure that he received proper medical care.